BACKGROUND AND INITIAL CONCEPT
Esther Bürki is an international writer and a writing expert that has always looked after her website by herself, updating it every time she needed to.
When Esther came to me, she wanted to re-organize her website to make it more intuitive and cleaner.
During the years much information had been put together and at some point the website, in two languages, had become too cluttered. It was very difficult to navigate. It felt overwhelming.
When I started working on Esther’s Website, I wanted her to be able to be as independent as possible when I was done. That meant maintaining most of the choices she had made. Above all, I chose Sydney as WordPress Theme, Elementor as page builder to build the homepage and Ninja forms to build the different contact forms to buy her books. Because Esther knows these plugins very well, these choices would give her the flexibility to change her website later as she pleased.
This is how her website looked like when I took over. The quality of the image isn’t great but it gives you an idea.
Esther’s main color was red and she was fond of it, so we build the color palette around it. Also Esther is a colourful person and she wanted her website to represent her 🙂
In terms of fonts, she wanted to keep Raleway which is the font she chose for the website she built. She liked the clarity of it and the space between letters. The choice of the font to pair fell on Cabin, another sans-serif font which is smooth but with more corners than Raleway. Cabin was used only for specific Headings to give an accent.
The whole content and look were re-organized to put everything into an easier and smoother flow. A pyramid approach was used.
Sections were introduction where to group topics of common interest. This allowed to have a much leaner menu at the top.
The homepage was left as simple as possible, maintaining a clean structure while carrying the most important information.