BACKGROUND AND INITIAL CONCEPT
When Kev came to me, he was about to start his own company which was about innovation and how to help companies support their employees and become more innovative in their thinking.
The words chosen to represent the business and the website were: Excited, happy, safe, starting rough but moving to finished product
STYLE TILES : TYPOGRAPHY AND COLORS
Kev felt much more comfortable with the second proposal.
We changed the font to Monserrat.
Here the Style tile used as reference to start designing the website:
The idea here was to have an homepage that scrolls horizontally carrying the most important messages distributed on the different slides
This instead was a more traditional approach with an homepage scrolling vertically