David Alison Coaching

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BACKGROUND AND INITIAL CONCEPT

David was about to make big changes in his life. He was moving back to Scotland where he rented a big house in the country side and was about to relaunch his own coaching practice. For his practice he was planning to offer not only coaching sessions but also therapy and events to be held at his house in Scotland. He want all of this in his website organized in a flowing way.
The words representing the soul of David Alison Coaching are: Certainty, Vision and Empowerment.

THE STYLE

Certainty was associated to the colours. Empowerment to images and lay-out. Vision to the fonts.

THE MOODBOARD

TYPOGRAPHY AND COLORS

UX/UI APPROACH

David’s website was going to be easy by definition with few pages and not too many features, but still in terms of user experience there were still some important elements that needed to be shaped in the right way.

SIMPLE, CLEAR, STRAIGHT TO THE POINT

His messages needed to be clear and straight to the point. We chose a carousel for the header. Each slide with a first sentence the main one in a heading format to be immediately visible followed by a more descriptive sentence to raise awareness and curiosity.

MOBILE

To make the website faster and more user friendly in the mobile version only the first slide of the carousel is left visible to the user.

CALL TO ACTION

The Call To Action for David was about booking a session with him. Because of the importance of it (basically the only call to action in his website), it needed to be strongly visible across the whole website. From here the decision to place the Call To Action in the menu which is sticky hence always visible.

SERVICES

David offers not only coaching but also different types of therapy together with events a retreats. It all needed to come together in a flowing way and to do that we chose a symmetric grid approach.

FINAL WEBSITE

HOMEPAGE

COACHING SERVICE

ABOUT

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